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Methodology of gemiusTraffic
Data in the gemiusTraffic study are acquired through the use of special JavaScript codes, which monitor the traffic of web pages connected to the service. Each Page View is monitored by the gemiusTraffic platform. Page Views are the basis for calculating further usage statistics.
The gemiusTraffic study makes use of cookie technology to uniquely identify Internet users, without violating their privacy or anonymity. The unique identifier tied to each cookie is read at each Page View. Thus, each additional Page View by that Internet user can then be grouped into a visit or series of visits for more robust analysis.
On this basis, gemiusTraffic calculates a host of indicators and metrics, which provide detailed feedback on the usage of your web site. gemiusTraffic allows for detailed analysis of individual visits, including detailed clickstream analysis of an individual user.
The gemiusTraffic study also gathers technographic data, relating to the Internet browser, operating system or screen resolution that your web site's users use.
Data gathered from your web site traffic is stored in a proprietary Gemius database, which is updated in real-time to provide you with instant access to your web site's data.
gemiusTraffic does not require the installation of any special equipment or software at your company. The entire service is run from Gemius servers, which have been developed, installed and are maintained by Gemius specialists across the entire CEE region.
If you would like additional information,
feel free to contact Gemius