Research Studies

• gemiusTraffic
  • Research Benefits
  • Methodology
  • Indicator definitions
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• gemiusAudience
• gemiusEffect
• gemiusProfile
• gemiusHeatMap
• gemiusAdHoc

gemiusTraffic - Indicator definitions

• Visitors (cookies)

  • Cookie
  • Visitor (cookie)
  • First-Time Visitor (cookie) for time period t on page X
  • Returning Visitor (cookie) for time period t on page X

• Visitors (real users)

  • Visitors (real users)

• Page Views

  • Page View
  • Cookie Page View
  • Non-cookie Page View
  • Page View Duration
  • Average Page View Duration in time period t for page X

• Visits

  • Visit
  • One-Page View Visit
  • Visits in time period t on page X
  • Visit Start-Time
  • Visit End-Time
  • Visit Duration
  • Time Since Previous Visit
  • Average Visit Duration in time period t for page X
  • Average Time Spent in Time Period t (for Visits in which page X was visited)
  • Visit Length
  • Average Visit Length in time period t for page X
  • Visit End-Page
  • Visit Start-Page
  • Number of Visit Starts for page X in time period t
  • Number of Visit Ends for page X in time period t
  • Visit Path
  • Visit to Page / Through Page
  • Visit to Section / Through Section
  • Referrer Page
  • Visit Scope
  • Depth of Page in Visit
  • Average position of page X in Visit during time period t