By using a logical site structure, gemiusTraffic makes your web site’s performance understandable in business terms.

Benefits from the gemiusTraffic Study

The gemiusTraffic service provided by Gemius S.A. guarantees credible, independent data that can be used to:

optimize e-business activity – the information collected help to optimize e-business activity for both large and small companies, topical web sites and online stores.
provide information for advertisers – data about web site visitation enables analysis of a web site’s value within an advertising campaign.
modify web site content – optimizing web site content is possible through an analysis of the frequency and duration of visits to different web site sections.
provide information to web masters – statistics about the technical configuration of user systems makes it possible to optimize the design and construction of web sites to meet user capabilities.

Subscribe to gemiusTraffic in order to:

gain an independent, accurate assessment of the traffic & usage of your web site
have the ability to present credible, independent data about your web site's usage to advertisers
understand the characteristics of your web site's users and design content to meet their characteristics & needs (analyzing time of usage, time spent and behavioral patterns)
determine the optimum frequency for updating your web site
determine the relative popularity of different sections/pages on your web site
determine the quality of your content
determine how well your web site is positioned in various search engines and how easily your target group can find your web site
determine the keywords which Internet users use to search for your web site
optimize your web site's content to match the technical capabilities of your Internet users (e.g. connection quality, browsers used, screen resolution, etc.)

Additional information on gemiusTraffic can be obtained from Artur Zawadzki