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gIA: Significant rise in the visitor number of news sites
2008-05-23
2008-05-22According to the results of gemius/Ipsos Audience research — conducted by Gemius and Szonda Ipsos — the visitor number of news portal have risen significantly in March. While the 10 biggest news sites had 1,08 million visitors in February, this number went up to 1,2 million in March. The biggest change was measured at ma.hu site, but others like hirszerzo.hu and hirstart.hu could also attract more visitors. The largest number of page views, 20 million, has been recorded at hirkereso.hu web page, but hirstart.hu also had more than 10 million views in both months.
Taking into account the 30 most visited web sites in March, the following ones showed a major growth: myvip.com, blog.hu, g-portal.hu, hotdog.hu and sg.hu.
The gIA measurement is such a new tool for the online market which makes available the domestic visitor numbers of all relevant web site, including not only the bigger Hungarian sites but also international ones, too. An important difference compared to other data being available for the market before is that the measurement is based on domains in first place and ranks these independently (for example index.hu and totalcar.hu, or origo.hu and mfor.hu are handled separately). But web sites can be grouped together by users who work with the research data into thematic groups or sales networks.
Complete market information is ensured by gIA by combining two measurement methods and by the possibility of detailed analysis of web pages both in terms of traffic and socio-demographic data. With the help of more than 3 500 software panel members all relevant web sites can be measured, while the site-centric approach used by more and more publishers (utilizing a so-called “cookie panel” with more than 50 000 members) makes available extremely detailed analyses. The unique set of data about the whole market that is not available anywhere else helps not only business development but also media planning. This is proven by the fact that in 2008 many new agencies and publishers became partners and subscribers of the Audience project, like Carnation, HVG Online, Kirowski, Mediaedge:cia, Neo Interactive and OMD.
Gemius Hungary is a subsidiary of Gemius SA, with its formal place of business in Warsaw, Poland. Gemius Hungary was founded in October 2005 and it has already successfully introduced some products onto the Hungarian market. One of these is gemiusTraffic, which is a real-time online measurement of visitor behaviour on web sites. Another product is gemius/Ipsos Audience, which is aimed to become the standard of Internet audience measurement in Hungary, providing the market with detailed socio-demographic profiles of web sites that sell advertising space. Gemius Hungary’s partner in this research is Szonda Ipsos.
Gemius SA is the largest online research agency in Central and Eastern Europe. Recently the agency started its activity on the Danish market. The company has been dedicated to Internet market research since its founding in 1999. Due to its efforts to maximize trust, authenticity and accuracy, Gemius is already present in several countries: Austria, Bosnia and Herzegovina, Bulgaria, the Czech Republic, Croatia, Denmark, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia and Ukraine.
IPSOS Group has been founded in 1975 in Paris. Its growth rate is exceptional. Today – as one of the world's leading market research institutes – it is present in 55 countries and employs 8 000 full-time professionals. IPSOS is present all over Europe, in North and South America, in Near and Far East and in Australia. It conducts research for 5 000 clients in more than 100 countries. The annual balance consists of 70 000 projects and 20 000 000 interviews. Ipsos Szonda was founded in 1990 and it has four primary research sections, the Market Research, the Media Research, the Opinion Research and the Info-communication Research Departments.
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