Go to our global site (EN/PL)
gemiusTraffic enhanced with two new features
2007-07-27
gemiusTraffic, the leading web analytic service in Central and Eastern Europe, has just been enhanced with two new features. From now on, its users will be able to analyze the traffic on their web sites according to URL and automatically generate a detailed and complete report.
gemiusTraffic is technically advanced research which provides the most accurate data on users' behavior. As it is conducted in a continuous way, the study yields the most current information for advertisers, web site owners and web developers. Consequently, gemiusTraffic users have unlimited access to constantly updated data. What is more, the study remains unnoticed to the users. Despite the technological and methodological complexity of the research, there is no need to purchase any additional equipment or software. Moreover, it is simple to use and provides numerous benefits to web site owners.
Attentive to constant development, Gemius SA has decided to introduce new features to its product. Up to now, gemiusTraffic was based on JavaScript placed in particular pages of the web site. Now it is possible to analyze traffic according to URL and to place only one script for the whole web site. To demonstrate the benefits this feature gives, analysis according to URL is very useful in the case of blogs. There is no need to place the script each time a new article is added as it is monitored automatically. What is more, gemiusTraffic also has a filter function, with which it is possible to pick a chosen group of pages and monitor the users' behavior on them.
Moreover, the new gemiusTraffic research offers personalized and detailed reports. They are available in .pdf and .xls formats and can be generated by users either for a specific period or for one or three months as standard. The pdf reports are an elegant way of presenting the most important data gathered by the gemiusTraffic research. The reports provide essential information in an easy to follow way. Besides, the users of gemiusTraffic can also receive additional data about the loyalty of the web site’s visitors. By being a great summary of the users' behavior, the reports help in making key decisions concerning the development of the web site. To sum up, as Filip Pieczyński, the Director of the International Operations Department of Gemius SA stated, “Thanks to the new features, gemiusTraffic is now even more user-friendly. Without any specialist knowledge, anybody can monitor his or her web site in order to meet the needs of its audience”.
The gemiusTraffic research yields useful data, such as the number of visits and users according to, e.g. a chosen time period, visit duration, the popularity of specific divisions and sub-pages, to name a few. Moreover, it allows you to analyze every single user's visit path and the way he or she accessed the service. Thanks to the research, it is even possible to locate the user geographically - gemiusTraffic allows you to monitor from which state, province or city users connect to the Internet and visit particular web sites. All in all, the study provides the most current information about the users' behavior.
With the great number of possibilities gemiusTraffic gives, it is easy to optimize web site content in order to meet the needs of an audience. Thanks to the knowledge provided about visit paths and the popularity of given sub-pages, it is easy to redesign the structure of a web site and make navigation easier. It is also possible to evaluate which materials are popular among visitors. Finally, the gemiusTraffic research is beneficial in optimizing e-business activity as it helps to effectively position the web site in search engines.
Gemius SA is the largest online research agency in Central and Eastern Europe, which provides a wide range of Internet research products to brand name clients throughout the region. Gemius SA has also recently started operating in Denmark. The aim of its core research - gemiusAudience - is to set an online audience measurement currency in all of the countries the company is present in. By working with key joint-industry committees and other market players, Gemius SA provides accurate, high-quality data for media planners, buyers and sellers.
Download a complete version of the press release in a Word file.
For detailed information please contact: International Operations Department - contact@gemius.com