Dear users of gemiusTraffic!
We are pleased to inform you about a new function which will let you group visit paths. With this function gemiusTraffic research users will not only be able to easily define the place on a web site where Internet users started and finished their visit, but also what the most popular visit paths according to a given entry and exit point were.
Let us remind you that a visit path is the list of pages/web sites visited by Internet users during their visit. In the folder: Statistics -> Visits -> Visit Paths, users of the gemiusTraffic research can get detailed information about the most popular paths used by Internet users visiting a given web site.
This new mechanism allows you to precisely follow the entry and exit points of users on a given web site. Until now, users of the gemiusTraffic could see 100 of the most popular paths passing through a given node. Now they will be able to group the paths in relation to the first or last page/web site. Each user of the gemiusTraffic research will get collective statistical data for each group (i.e. the number of visits, percentage of visits, length of visits and average time of visit duration) and he or she will be able to see 100 of the most popular paths from each group. The paths of visits passing through the selected node of a tree (1) are grouped here. After the grouping method is selected (on the first or last page/web site) (2) we get the path groups (3).
The path display system has also been changed. If the path includes a few series of the same pages, they will be displayed as one path with the number of occurrences given in brackets.
Example: Path: A, B, B, B, C, B, B, A will be displayed as: A, B(3), C, B(2), A.
This solution will improve the convenience of the path overview because it will be shorter. If a path consists of over 21 pages, then the first 10 and the last 10 pages and also the number of missed pages will be displayed.
Example: Path A, B, A, B, A, B, A, B, A, B, C, C, C, C, C, C, C, C, C, C, D, A, B, A, B, A, B, A, B, A, B will be displayed as: A, B, A, B, A, B, A, B, A, B [missed openings: 11] A, B, A, B, A, B, A, B, A, B
Summing up, the implemented function will make it easier for you to get the most important information about Internet users’ behavior on your web sites. The analysis of the paths of visits will allow you to modify the web site so as to meet all the needs and expectations of its users. We hope that the implemented changes will be useful in your work. If you have any questions, please let us know. You can send your questions to firstname.lastname@example.org - we will be happy to help.